TELLING A STORY THROUGH SOCIAL MEDIA
Social media is an incredible tool, that allows us the access to tap into huge modern audiences. With this access there is a responsibility of meaningful storytelling and reading into these viewers trends and deliver accordingly. I have been able to become proficient in content creation from graphics to reel/tiktok videos. I’ve chosen these examples as a screenshot of experience.
KPI’s
Through my time leading organic social media we averaged over 1 MILLION Impressions each month.
Over the course of 10 months, I spearheaded the creation of a TikTok channel and grew the following to 15K, going viral multiple times.
While assisting in the companies rebrand, we successfully kept and grew a following (up to 95K on Instagram) through handle and username changes.
CREATIVE PROCESS
After learning the quarters goals and promotions, I begin to fill in a monthly calendar for each channel.I reach out to the relevant partners for spotlight opportunities and manage incoming partner requests. Then, I create or source content for daily posts. Creating content can look like going on site to capture photo and video- which I independently edit. It can also look like acquiring rights to content that is already out there. I write each caption and connect our social channels to our webpage.
@meetbostonusa 10/10 would reccomend Codzilla for all ages! 🚤🫨 We zipped through Boston Harbor at speeds up to 40 mph. The music is loud, the ride is wet and the crew entertains you with the legend of Codzilla! #familyfriendly #bostonboat #todoboston #codzilla #speedboat #bostonattractions #girlsdayout #birthdayideas ♬ hot ppl only - sam
@meetbostonusa This breathtaking experience is perfect for all ages! You dont want to miss out. Running now through October at the Franklin Park Zoo in Boston. 💡 #familyfriendly #bostonlights #zoo #bostonkids #bostonaccent #lanternart ♬ original sound - SONNY TENNET
@meetbostonusa From lovey-dovey to anti-valentines Boston has something for everyone #boston #valentinesday #lastminutevalentines #newinboston #antivalentinesday #bostonlove #meetboston #visitboston #todoboston ♬ corny vids are being made w this sound - primalmen
@meetbostonusa Not many people know that Boston has 23 differentneighborhoods. Each Boston neighborhood tells its own story, of community,culture and history – showcasing all that Boston has to offer. Can you name them all? Find the answers and share your favorites in the comments below! #boston #onemoretime #trendingsounds #algoritmotiktok #bostontiktok #instagramtips #bostoncollege #bostonceltics #traveltiktok #travelhacks #locals ♬ YOU ONLY GET ONE MORE TIME - Mashd N Kutcher
